A couple of months back, I bought the makings for another batch of lip balm. The last batch was a hit at the homestead, but lasted like 3 years… That’s a lot of lip balm!
Anyway, Since I’m finding myself in something of a compromising financial position, I have decided to turn a hobby into a business opportunity and open an Etsy shop. The plans include lip balms, scrubs, salves and ointments, tooth powders, and some other more traditional preparations. The intended audience is (hopefully) the traditional-minded or historically inclined man.
In order to get that ball rolling, I made a batch of lip balm the other day… 50 tubes is easy to make, and relatively inexpensive. The trick is coming up with some sort of way to stand out among the crowd that is on Etsy. It seems that every Dick and Jane has lip balms of some sort, though many of them are candy or fruit (sweet) flavors. Those sweet flavors come across as stereotypically girlie and not so manly.
As I was saying, I spent the better part of this afternoon setting up the Etsy shop and writing the first product listing. I can’t/won’t post it until I get the labels in (shipped today), printed, and product photos taken. I learned that I make a crappy ad copy writer. I’m also something of an artistic black hole, but I can do some mean research and compounding!
Kristen, on the other hand, makes one wicked ad copy writer!
I have been kicking around the idea of making and selling a certain few personal care products for several years. Mostly soap and lip balm, but recently tooth powder. I guess now is as good a time as any to let the rubber meet the road.
I have made lip balm in the past, and it’s very easy to do, but challenging to do well. A couple of years back, I made a batch of it at home, and Kristen fell in love with it. She was previously a Burt’s Bees girl, but she ended up liking mine much more, since it wasn’t as hard as Burt’s or Chap Stick.
Since I’m in a position where I need to maximize income points at the moment, I figure that now is as good a time as any to stop talking and start doing. I’m not sure that I can make any sort of impact in the 11,000 items that Etsy has listed for “lip balm” but what I do know is that the first dozen or so pages are chock full of “girlie” lip balms and lip tints. By that, I mean that they are mostly “sweet” flavors, like fruits or candies, with the occasional herbal or what I would call more “Savory” flavor of balm.
So, I just need to make some of my “original” recipe balm (peppermint, beeswax and almond oil) and start the ball rolling. Then I need to make some tooth powder base and feel that out. After that, I will need to come up with some more/different/unique/interesting less sweet flavors that may appeal to the male market more than not.
I’m open for ideas and would appreciate suggestions in the comments. Who knows, you might become famous because of it!